Product pages are fairly simple to design. But unfortunately, this is where entrepreneurs often go wrong. They forget to improve website performance to increase sales.
If you want to increase your online sales, there are 6 important elements to look at to improve website performance.
Clear Pricing Will Improve Website Performance
You would probably be offering various products and services with different features, functionalities, and modules. Do you categorize your payment plans as regular or premium and do your products range from basic to high-end? How well are you communicating these differences to your website visitors?
Clear and differentiated pricing is one of the best ways to increase online sales. Your conversion rates can rise rapidly if you offer a comparison on your product pages either in the form of a simple table or through a comparison tool.
Make sure to also highlight the benefits that your customers would enjoy when they choose a particular product or plan over another one.
Use Confidence Boosters To Improve Website Performance
Your customers would make transactions on your website only when they trust you. One way to improve your website performance is to make sure you earn their trust by using confidence boosters.
For instance, highlight that you use an SSL certificate for secure transactions. That little padlock icon is popular and well-known. Many of your consumers would look out for it before providing their credit card details on your website.
Another way to build trust is through a refund policy. Let your customers know that they can always request a refund, provide contact details, and even live chat.
Product Videos Are Powerful To Improve Website Performance
Video marketing is powerful and is one of the best ways to increase your online sales.
Put up a video that shares details about your products or services, giving your visitors an idea of what to expect. Highlight the benefits, features, or usage. Use anything that would make it easier for your visitors to understand what you offer and make a decision.
You don’t need lengthy videos. Short videos of about 2 minutes or even less is sufficient. Guard against a slow down in your website performance.
The Content Matters For Website Performance
In the online world, content rules. And the same applies to your product pages. Instead of putting up a generic description, focus on the benefits that your customers would get when they buy. Remember all the content development rules still apply. It should be informative, interesting, and relevant.
The best content for product pages should comprise of both paragraphs and bulleted lists. Customers are very much interested in the benefits, not only the features. Do mention the features but highlight the benefits. Reviews and testimonials also boost credibility.
Loading Speeds Are Critical For Website Performance
It’s very frustrating to wait for a website to load. Many people will simply close the page and move on to someone else’s page.
Research by Kissmetrics claims that
- For every second your page response is delayed, the conversion rates drop by 7%.
- 40% of your visitors abandon your website if your page takes longer than 3 seconds to load.
So, loading speeds are critical for improving website performance, driving conversion rates, and sales.
Sales Funnels Improve Website Performance
An effective way of getting all of this right the first time is to set up a sales funnel. A sales funnel is simply a purchasing process where you take your customers through a journey. You are educating them on the products, the benefits, how it will help them solve a problem, and eventually to buy from you.
You can set up sales funnels through many different programs. Most have configuration wizards and a user-friendly interface.
- Clear and differentiated pricing is one of the best ways to increase online sales.
- Put confidence boosters on your website as customers would make transactions on your website only when they trust you.
- Videos are one of the best ways to increase your online sales. It’s best to keep it shorter than 2 minutes.
- Product page content should be informative, interesting, and relevant as that matters a lot in the buying decision.
- Website performance and loading speeds are critical for conversion rates.
- Sales funnels are automated selling machines that can create a lot of sales if done correctly.
Bear in mind that the information on your product page is the only detail that your website visitors have to make a buy decision. Provide them with whatever you can to help them decide to buy from you. Focus on important elements to improve website performance and you should see your conversion rates going up.
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